The International Tailoring Co. New Haven clock Company, New Haven, Connecticut. Advertising clock hanging in Nashua.

Clocks have a long history of serving double duty as timepieces and as advertising. Many were manufactured to be strategically positioned in public and private locations or any place with traffic. A local retailer might have a clock constructed to be placed in a local hotel lobby. Other advertising clocks promoted the products a store might have sold, such as newspapers, oils, paints, etc. Dry good retailers, hardware stores, and pharmacies would all have been good targets for the placement of such a clock. 

This New Haven wall clock was built to advertise The International Tailoring Company. Due to its unusually large size, the oak case measured 50 inches long, 24.25 inches wide, and 7 inches deep; it is easy to imagine that it hung in a large hotel lobby. The hotel patrons, perhaps in the city on business, would be able to see the clock hanging on the wall. A percentage of these guests in need of the services advertised would then be in a position to ask the receptionist at the front desk the location of the nearest shop.

This advertising clock was made by the New Haven Clock Company in New Haven, Connecticut, circa 1900. We have only seen three International Tailoring Co. advertising clocks in over 55 years in the antique clock business. It advertises "THE / INTERNATIONAL / TAILORING CO / NEW YORK AND CHICAGO." This Company was known for creating spectacular, stylish men's clothing. It advertised four city locations: New York, London, Chicago, and Berlin. It is a remarkable piece of advertising and, in many ways, reflects the elegance and grandeur of the International Tailoring Company during that era. The overall condition of this large advertising clock is excellent.